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Swatch Brings an Immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

Visitors in DLF Cyber Hub, Gurugram are in for a surprise. Swatch Watches is making waves by celebrating its “Scubaqua Collection” with an innovative and immersive experience for visitors.

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

The lift lobbies of the commercial hub are showcasing the ‘Scubaqua Collection’ using dynamic cutting-edge projection mapping technology, by installing multiple short-throw projectors and transforming the lift lobbies of DLF Cyber hub buildings into a vibrant ‘Scubaqua’ world. Swatch Scubaqua Creative

Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram

Cyber Hub is known for its everyday high footfall of professionals and visitors, which provides an ideal setting for the activation. The unexpected space setting for projection mapping in high-traffic lift lobbies ensures maximum visibility, offering an unforgettable experience. It is a refreshing twist on how products are showcased by blending technology with brand storytelling.

Swatch Scubaqua

The Swatch campaign was launched in mid-August and the activation is one of its kind in India and goes beyond the traditional ways of product display, giving a new dimension to the world of advertising and marketing. The playful experience with striking visuals not only highlights Swatch’s new collection but also sets a new benchmark of how lifestyle brands can connect with their audiences.

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  • Kumar Bahukhandi

    Kumar has written mostly short stories and on human behavior that changed the day to day course of the people who engineered them. He says I am always myself... I just hate being someone else...It's so fake and unreal..."!!I have an everyday religion that works for me. Love yourself first, and everything else falls into line...... I am just a next door person A friend of friends, A Journalist ,who respects every person regardless of his/her stature (but yes, disregards cunning and selfish people).Learnt to get in touch with the silence within myself and knew that everything in life has a purpose. A very simple, Introvert person who believe in "Simple Living and High Thinking", trusts in Modesty. Very truthful to self basic instincts, work, hobbies and family. I Always Listen and Obey what my heart, my inner voice, my soul tells me. I prefer to be true to myself, even at the hazard of incurring the ridicule of others.

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