Kumar Bahukhandi
Tourism Malaysia continues its strong engagement in the Indian market through its participation in South Asia’s Travel and Tourism Exchange (SATTE) 2026 taking place from 25 to 27 February 2026 at the Yashobhoomi Convention Centre.
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Tourism Malaysia booth inaugurated by Dato Muzafar Shah Mustafa, High Commissioner of Malaysia to India along with Datuk Manoharan Periasamy, Chairman – Tourism Malaysia, Ahmad Johanif Mohd Ali, Director, Tourism Malaysia – Delhi and Nuwal Fadhilah Ku Azmi, Senior Director
The Malaysian delegation is led by YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia and comprises 55 Malaysian tourism industry players including representatives from hotels, travel agencies, tourism product operators and state tourism agencies. The delegation’s presence is further enhanced by Batik Air which serves as the Official Airline Partner.
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Malaysian dignitaries with Datuk Manoharan Periasamy, Chairman – Tourism Malaysia, Dato Muzafar Shah Mustafa, High Commissioner of Malaysia to India, Ahmad Johanif Mohd Ali, Director, Tourism Malaysia – Delhi and Nuwal Fadhilah Ku Azmi, Senior Director
Commenting on Malaysia’s participation, Datuk Manoharan Periasamy said that SATTE serves as a strategic platform to strengthen engagement with key Indian travel trade partners while enhancing Malaysia’s visibility as a preferred travel destination. He noted that the event provides a valuable opportunity to introduce curated travel experiences tailored to the evolving preferences of Indian travellers particularly within the leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding segments.
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Tourism Malaysia booth at SATTE 2026 with 55 Malaysian suppliers
In line with evolving market trends, Tourism Malaysia is placing strong emphasis on the MICE and wedding segments, positioning Malaysia as a premier destination for corporate events and grand Indian weddings. To support this strategic focus, Tourism Malaysia is organising two dedicated programmes in conjunction with SATTE 2026, a MICE Seminar and a Wedding Seminar. These sessions are designed to engage corporate stakeholders and Indian wedding planners by showcasing Malaysia’s world-class venues, seamless connectivity, rich cultural diversity and competitive value offerings.
Reflecting the positive momentum of this market, Malaysia recorded its highest achievement in Indian visitor arrivals in 2025, welcoming 1.6 million visitors. This marks a 14.6 per cent increase compared to the previous year. Coupled with strong air connectivity of more than 240 flights per week between India and Malaysia, Tourism Malaysia is now focused on further accelerating this upward trend during the ongoing Visit Malaysia 2026 campaign. Building on this encouraging performance, Tourism Malaysia’s participation at SATTE 2026 follows its recent impactful presence at Outbound Travel Mart (OTM) Mumbai, as well as a subsequent Sales Mission to Visakhapatnam, Coimbatore and Bangalore from 5 to 14 February 2026. These initiatives have further strengthened Malaysia’s visibility and engagement across key Indian cities.
As part of its forward-looking strategy, Tourism Malaysia’s continued presence at SATTE underscores a long-term commitment to unlocking the vast potential of the Indian market, particularly in North India. In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia is actively promoting a comprehensive Calendar of Events featuring more than 300 festivals and activities nationwide. This extensive programme provides valuable opportunities for travel partners to develop distinctive, curated packages tailored to a wide range of traveller interests. These offerings span a diverse spectrum, from luxury retreats and island holidays to cultural immersions, theme park experiences and bespoke wedding celebrations.
Overall, this sustained engagement in India reflects Tourism Malaysia’s proactive approach to strengthening networking between Malaysian industry players and Indian partners, expanding business opportunities and driving continued growth in Indian visitor arrivals throughout the VM2026 campaign.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape.
Visit Malaysia 2026 (VM2026) underscores Malaysia’s commitment to sustainable tourism development, in line with the United Nations Sustainable Development Goals (UNSDGs). The campaign aims to showcase the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings, while driving inclusive growth and long-term value for local communities and industry stakeholders.
For more information, visit Tourism Malaysia’s website www.tourism.gov.my and social media accounts on Facebook, Instagram, X, YouTube, and TikTok.
