Kumar Bahukhandi
SixthFactor, a global insights consultancy headquartered in Dubai, UAE, with offices in India, Saudi Arabia, Singapore, and the United States, has launched BrandIQ globally, an AI-powered brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time.
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BrandIQ: AI-Powered, Forward-looking Brand Intelligence
What is BrandIQ?
BrandIQ is an always-on brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division. It continuously monitors and analyses digital brand signals across four interconnected dimensions to deliver a unified, live, real-time view of brand awareness, perception, trust, and advocacy, replacing the rearview mirror of periodic surveys with forward-looking intelligence.
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AI & LLM Visibility: How a brand is represented in AI-generated responses across large language models including ChatGPT, Google Gemini, and Perplexity
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Search Performance: How a brand surfaces, ranks, and competes in organic and paid search environments
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Social Narrative: How brand-related conversations form and travel across social platforms
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Consumer Reviews & Validation: How consumer sentiment and trust signals play out through public reviews and ratings
Today’s consumer spends 6–7 hours online daily (Telefonica, 2025), searching, reviewing, comparing, and reacting publicly. Before they buy, they sense-check. Before they trust, they search. What looks like everyday digital behaviour is in reality live brand experience, playing out continuously, at scale, largely outside the view of traditional brand tracking. BrandIQ is built to change that.
Developed by TheSixth.AI, SixthFactor’s proprietary AI-led insights division, BrandIQ has been launched globally, with its India debut marking a major expansion of the platform’s footprint, bringing always-on brand intelligence to India, home to nearly 1.02 billion internet users and one of the world’s fastest-growing digital consumer markets (Reuters, Jan 2026).
BrandIQ’s methodology is AI-powered, human-led, and research-grade with analytical models and correlative data analysis. Advanced AI models process the scale and complexity of digital signals. Human expertise interprets them, delivering structured intelligence that can be acted upon, not just observed. Each engagement is bespoke, built around a brand’s specific category, competitive context, and strategic questions. Crucially, BrandIQ is one of the few brand intelligence platforms to include Generative AI Visibility as a core tracking dimension, monitoring how brands appear in responses generated by large language models such as ChatGPT, Google Gemini, and Perplexity, a channel that now influences consumer decisions before a traditional search even takes place.
Himanshu Vashishtha, Founder and Global CEO, SixthFactor, said, “Brands today are navigating a digital ecosystem that is more complex, faster moving, and more consequential than anything traditional tracking was built for. BrandIQ is our answer to that. It gives our partners a complete, real-time view of their digital brand health, so that every brand decision starts from the clearest, most current picture of where they stand.”
Diptanshu Ray, Managing Director, SixthFactor India, stated, “India is one of the most digitally active consumer markets in the world, and the signals that shape brand perception here are richer, faster, and more complex than ever before. Brand decisions today need to be informed by what consumers are searching, saying, and experiencing in real time. BrandIQ makes that possible, delivering structured, decision-ready intelligence that turns digital signals into genuine competitive advantage.”
Faisal Khan, Managing Director, TheSixth.AI, added, “Most AI tools today are built to listen. BrandIQ is built to understand. The AI models powering this solution handle the complexity and scale. The structured analytical framework and correlation modelling applied on top of that make it research-grade. And human judgment ensures the intelligence is real.”
Frequently Asked Questions
Q: What is BrandIQ?
BrandIQ is an AI-powered brand health intelligence platform by SixthFactor that tracks digital brand signals in real time across AI/LLM environments, search, social media, and consumer reviews.
Q: Who is BrandIQ designed for?
BrandIQ is built for brand managers, CMOs, and insights teams at mid-to-large organisations seeking always-on visibility into how their brand is perceived and experienced across digital channels.
Q: How is BrandIQ different from traditional brand tracking?
Traditional brand tracking relies on periodic consumer surveys, which provide a retrospective snapshot. BrandIQ delivers continuous, real-time intelligence across live digital signals, including AI-generated brand mentions, a channel not captured by any legacy tracking methodology.
Q: In which markets is BrandIQ currently available?
BrandIQ is now live for clients across global markets.
About SixthFactor
SixthFactor is an insights consultancy, powered by Behavioural Sciences, Artificial Intelligence and Design Thinking, that gives organizations clarity, predictability and profitability at every step of their growth journey. Founded in 2012 and home to the Middle East’s first Neuro Lab, the firm is headquartered in Dubai, with offices in Saudi Arabia, India, Singapore, and the United States. SixthFactor deploys a full spectrum of qualitative, quantitative, and advanced research methodologies including neuromarketing, AI analytics (TheSixth.AI), ethnographic research and Design Thinking sprints along with proprietary Behavioural Economics frameworks, translating insight into commercial action. Clients include HSBC, Visa, IKEA, Amazon, Google, Microsoft, Samsung, Nestlé, Flipkart, ITC, Birla White, Asian Paints, Emami, Tata Consumer Products, Dabur and other global and regional leaders.
Website : www.sixthfactor.in ; www.thesixth.ai.
LinkedIn : www.linkedin.com/company/sixthfactor-consulting
Business Contact for Queries or to book a BrandIQ demo : Arjun Urs | arjun.urs@sixthfactor.com.
