Kumar Bahukhandi
Visitors in DLF Cyber Hub, Gurugram are in for a surprise. Swatch Watches is making waves by celebrating its “Scubaqua Collection” with an innovative and immersive experience for visitors.
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Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram
The lift lobbies of the commercial hub are showcasing the ‘Scubaqua Collection’ using dynamic cutting-edge projection mapping technology, by installing multiple short-throw projectors and transforming the lift lobbies of DLF Cyber hub buildings into a vibrant ‘Scubaqua’ world. Swatch Scubaqua Creative
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Swatch brings an immersive ‘Scubaqua’ Experience in DLF Cyber Hub, Gurugram
Cyber Hub is known for its everyday high footfall of professionals and visitors, which provides an ideal setting for the activation. The unexpected space setting for projection mapping in high-traffic lift lobbies ensures maximum visibility, offering an unforgettable experience. It is a refreshing twist on how products are showcased by blending technology with brand storytelling.
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Swatch Scubaqua
The Swatch campaign was launched in mid-August and the activation is one of its kind in India and goes beyond the traditional ways of product display, giving a new dimension to the world of advertising and marketing. The playful experience with striking visuals not only highlights Swatch’s new collection but also sets a new benchmark of how lifestyle brands can connect with their audiences.
