Kumar Bahukhandi
Tourism Malaysia continued to strengthen its presence in the Indian market through its Sales Mission Series 2, held in Chennai, Mumbai and New Delhi from 12 to 20 August 2026, reaffirming Malaysia’s commitment to maintaining strong engagement with one of its most important international source markets while navigating the evolving global travel landscape.
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Tourism Malaysia Sales Mission 2026 in Delhi boosts India-Malaysia ties, unveils Visit Malaysia 2026-27 roadmap led by Director General, Mohd Amirul Rizal
The sales mission brought together 47 Malaysian tourism stakeholders, comprising tour operators, hoteliers and airline partners, to strengthen trade partnerships, expand business opportunities and reinforce Malaysia’s position as a preferred destination for Indian travellers. The programme also served as a platform for business-to-business (B2B) engagements, networking and the development of new travel opportunities between Malaysian and Indian tourism stakeholders.
The mission was led by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, and organised in collaboration with Batik Air, reflecting the strong public- private partnership in promoting Malaysia as a premier tourism destination.
Commenting on the initiative, Mr. Mohd Amirul Rizal Abdul Rahim said, “India remains one of Tourism Malaysia’s most important and fastest-growing source markets. While the current geopolitical developments and evolving international travel landscape may influence travel sentiment in certain regions, Tourism Malaysia remains committed to maintaining a strong presence in the market and ensuring Malaysia remains top of mind among Indian travellers. This calls for sustained, targeted and market-driven promotional efforts, supported by close collaboration with our airline partners and the travel trade.”
Mr. Mohd Amirul Rizal added, “Through this sales mission, we aim to strengthen business partnerships, generate new commercial opportunities and encourage our industry partners to develop more attractive and competitive travel packages tailored to the Indian market. At the same time, we want to inspire travellers to explore destinations beyond the traditional Kuala Lumpur and Genting Highlands itineraries.”
“Destinations such as Sarawak, Langkawi, Penang, Johor and Sabah offer tremendous potential for the Indian market, featuring diverse experiences ranging from nature, adventure and island holidays to cultural heritage, gastronomy, shopping, family attractions, MICE and destination weddings. Promoting these destinations more extensively will encourage longer stays, higher visitor spending and repeat visitation.”
India continues to be one of Malaysia’s key international source markets, supported by an extensive network of more than 190 direct flights weekly, offering a seat capacity of over 37,000 seats per week. This strong air connectivity provides seamless access to Malaysia and continues to support sustained growth in visitor arrivals.
The market also continues to record encouraging performance. Following the introduction of visa-free travel for Indian nationals in December 2023, Malaysia welcomed more than 1.5 million visitor arrivals from India in 2025, placing India among Malaysia’s top five international source markets, alongside Singapore, Thailand, Indonesia and China. This positive momentum is expected to continue through 2026 and beyond.
With the Visit Malaysia campaign extended through 2027, Tourism Malaysia will further intensify its promotional initiatives in India to sustain the momentum generated under Visit Malaysia 2026 while building a stronger pipeline of visitors for the extended campaign period. The extension provides greater opportunities to deepen industry collaboration, maintain Malaysia’s destination visibility and strengthen market confidence amid an evolving global tourism environment.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape.
Visit Malaysia 2026 (VM2026) underscores Malaysia’s commitment to sustainable tourism development, in line with the United Nations Sustainable Development Goals (UNSDGs). The campaign aims to showcase the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings, while driving inclusive growth and long-term value for local communities and industry stakeholders.
For more information, visit Tourism Malaysia’s website www.tourism.gov.my and social media accounts on Facebook, Instagram, X, YouTube, and TikTok.
