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Trending News: GT vs RCB Highlights: RCB swept away by Josh Butler and Sai Sudarshan’s storm, Gujarat won the match by 8 wicketsMajor accident in Jamnagar, Gujarat, Jaguar fighter plane crashes, pieces of the plane scattered far and wideCG NEWS: Another achievement of Chhattisgarh under the leadership of Chief Minister Sai: Chhattisgarh becomes the leading state in the country in GST revenue growth rateWaqf: No non-Muslim will be allowed in Waqf, the bill had to be brought due to the amendment of 2013; Shah’s strong arguments in the HouseCAA, Triple Talaq, UCC and now Waqf Bill… Those decisions related to Muslim society where Modi government remained firm despite strong oppositionStudents of SMVEC Launch ‘Smart Guru’ AI, a Digital Learning App for School StudentsExcitement Builds to the Countdown of DWP Prive, Colombo, Sri Lanka Luxury Celebrations and Destination Wedding Planners look forward to the April 9th GatheringNeed for Four Key Reforms to Prioritise Health in Schools: Dr Rahul Mehra, India’s UNESCO Chair National RepresentativeSanfort Group Marks 15 years of Excellence in Early Childhood EducationMalabar Group Launches ‘Uyirp’ Scheme for Landslide Victims in Wayanad, Rs. 2 Crore for Higher EducationKorea (Chhattisgarh) : Meat and mutton shops will be closed for 3 months, ban imposed on sale of eggs and chickenIndian Drugs, Pak Terrorism, China: Inside The Latest US Intel ReportWaqf Bill in Lok Sabha today, JD(U) issues whip for supportEX CM Bhupesh Baghel in trouble, CBI filed FIR in Mahadev Satta App case..LSG vs PBKS Highlights: Punjab Kings defeated Lucknow in their own home, Pant and company failed in front of Shreyas Brigade, won by 8 wickets“Entire Bloc To Vote Against Waqf Bill Tomorrow”: MP After INDIA MeetAudiences reject outdated directors and lazy actorsBig decision of Chhattisgarh government, e-way bill limit increased to ₹ 1 lakh, VAT on petrol reduced by ₹ 1 per liter8 Killed in Gujarat Fertilizer Factory Blast, Rescue Ops UnderwayUP: The rule of one date one festival will be implemented in the whole of UP, on the instructions of CM, Kashi Vidvat Parishad prepared the outlineBD India Provides Knowledge-sharing Platform for Laboratory Personnel on Minimal Residual DiseaseMaharashtra’s Maritime Sector to Get a Boost After Major Shipyard in Konkan Region Becomes OperationalTVS Motor Company Registers its Highest Ever Sales in FY 2024-25Su-Kam Kick-starts “Feel The Power” Campaign, Adopts it as New Tagline and Theme to Reach New Milestones AheadParimatch Created Cricket Festival Boxes for Fans to Enjoy the Indian T20 League to the FullestForeign Fund, Salaries In Lakhs To Girls: Noida Couple’s Porn Racket BustedDonald Trump to visit Qatar, UAE, Saudi Arabia next monthMP Enforces Liquor Ban in Religious Cities: Come Calls It HistoricIndia refutes The New York Times’ report on re-routing sensitive equipment to Russia; defends HAL’s recordChhattisgarh: “I will send you a letter, Beta …” – PM Modi’s heart-touching moment in Mohbhatta’s public meetingDirector Sanoj Mishra, who offered a film to viral girl Monalisa, arrested in rape caseWaqf Amendment Bill: Kiren Rijiju said- Process of introducing Waqf Bill in Parliament has started; will answer every questionAurangzeb tomb matter being raised unnecessarily: RSS leader Suresh JoshiFICCI YFLO Delhi’s 21st Chairperson, Dr. Payal Kanodia, Honoured with “CHANGEMAKER” Award at the 41st FLO Annual SessionRenowned Media Strategist Nikhil Singhal Honored with Uttar Pradesh Anmol Ratan AwardRaaga Experience Successfully Launches “The Temple Series” with a Soul-Stirring Performance by the Anirudh Varma CollectiveTop 3 Safe and Fast Payment Methods to Support Your Favourites This T20 Season on Parimatch“The Art of European Pork” Campaign Launches its Third Year of Promotion, with Participation in Food & Hotel Asia (FHA) 2025Ram and Baam want to incite riots in Bengal, warns Mamata Sanjay Raut ignites PM Modi successor debate; BJP refutesTrump Plan for Third Term: Trump found a way around the law that prevents him from becoming president for the third time? He said – I am seriousRR vs CSK Highlights: Rajasthan beat Chennai by six runs, Hasaranga took four wickets; Rituraj scored 63 runsAmit Shah’s statement on the surrender of 50 Naxalites, said- I welcome those who join the mainstreamDC vs SRH Highlights: Delhi Capitals won the match by seven wickets, Sunrisers Hyderabad’s second consecutive defeatSaurabh murder case: Objectionable video of Brahmapuri SHO made with Muskaan using AI goes viral; lover Sahil looks scaryCM and Union Minister Manohar Lal listened to ‘Mann Ki Baat’; Sai said- we get to hear about innovationPM Modi in Chhattisgarh Live: PM Modi attacks Congress, says- dishonesty in mind and brain, looted the stateAFSPA extended for six months in Manipur, Nagaland and Arunachal Pradesh, MHA issued notificationUnion Housing and Urban Development Minister Manohar Lal Khattar made a courtesy call on Chief Minister Vishnu Deo SaiKamakhya Express Derail: 11 coaches of Kamakhya Express derailed; Accident near Nergundi in Cuttack; Seven people injuredCM’s strict decision: Meat sale banned within 500 meters of religious places, special monitoring on Ram NavamiThis OTT star entered ‘Family Man 3’, Manoj Bajpayee confirmed; casting was done two years agoFaces of BJP leaders started appearing in Iftar parties, is the political atmosphere of the country changing?Naxalite encounter in Sukma, 17 Naxalites killed including Darbha division incharge with a bounty of 25 lakhsSecure a Doctor Loan During Bajaj Finance’s Loan Fest and Unlock Exciting Rewards and OffersGlossi Token Set to Revolutionize Crypto in 2025 with AI, Metaverse, and DeFi InnovationsDuchess Kumari Debuts at PTAT: A Celebration of Heritage & ModernityFaculty of Engineering and Technology, JAIN (Deemed-to-be University) Hosts Infinity 2K25, a Celebration of Talent and CreativityNitrrothon 2025 Unites Pune for Fitness and Social Change, Empowering Girls Through SportDisha Salian was depressed because her father used to waste money…’, revealed in police closure reportSecurity forces got big success in Sukma, more than 16 Naxalites killedChhattisgarh coal scam: ED filed supplementary challan, 9 accused including IAS Jaiprakash MauryaEarthquake: US agency claims 1000 people feared dead in Myanmar, severe shortage of blood in hospitalsWhy is the Modi government still the target of farmers despite the MSP being three times more than that of the Congress government?PM Narendra Modi to visit Chhattisgarh on Sunday March 30, 2025 to gift various railway projects worth Rs 1507 crore to the stateEarthquake wreaks havoc in Myanmar… 144 dead so far, more than 700 people injuredLive CSK vs RCB Highlights: RCB beat CSK by 50 runs, bowlers performed brilliantly after PatidarDefence: India will buy 156 Made in India LCH Prachand choppers; The biggest defence deal ever approved in CCS meetingIPL 2025, MS Dhoni: So much craze for Dhoni is not good… Ambati Rayudu gives advice to fans in the middle of IPLBPSC Result: Petition filed against BPSC 70th preliminary examination rejected by High Court, result will remain in forceNew Delhi: Justice Yashwant Verma transferred, will take charge in Allahabad High CourtRaipur Nagar Nigam Budget: Mayor Meenal Choubey presented a budget of 1528 crore 73 lakh 83 thousand rupees, gave many big giftsDA Hike: Modi government’s gift to central employees, DA hiked by 2%; Cabinet approvesIFCCI Luxury Symposium Concludes Creating a Visionary Legacy for the Indo-French Luxury IndustryCelebrate ‘Your Style is Lit’ with Apsara Lit Gel PensEgis in India Leads the Charge for Environmental Sustainability with “Aranaya”Sleepyhead’s ‘SIT Games’ Challenges Bengaluru’s Youth to Win INR 1 Lakh by Doing Absolutely NothingApply for a Doctor Loan During Bajaj Finance’s Loan Fest and Unlock Exciting Rewards and OffersThree-day social harmony of Yadav Thethwar Samaj concluded successfully.Immigration: Immigration Bill passed in Lok Sabha; Home Minister said bluntly- the country is not a Dharamshala, we will keep an eye on the people comingMP Brijmohan Agrawal: MP Brijmohan met Highway Minister Nitin Gadkari, demanded immediate resolution of pending cases related to road construction in CGWidows and abandoned women will also be able to avail the benefits of the Chief Minister’s Tirtha Darshan Yojana, CM Sai launched the scheme‘Now it’s our turn’: Russian Foreign Minister said- Putin will visit India soon; this is the first time since the Ukraine war beganBangladesh: Why are there talks of coup in Bangladesh again, what is the stand of Army Chief-Yunus on this?Congress press conference on CBI raid, Bhupesh Baghel targets the CenterL&T Finance Ltd. Announces Jasprit Bumrah as their Brand AmbassadorAxis Max Life’s Immersive 3D & Mixed Reality Out-of-Home Campaign Drives ‘Double Bharosa’ Message Across IndiaExperience Oxford: Said Business School Introduces Three Summer School Programmes for Young ChangemakersSuperplum Launches Innovative Mango Packaging in India to Enhance Food Safety and Product AuthenticityCorning Launches Corning Gorilla Glass Ceramic, Expanding Renowned Portfolio of Tough Cover MaterialsCG NEWS: ED raids on the premises of former CM Baghel, MLA Yadav and workers, Congress will burn effigies of state and central government in district headquarters on March 27UP: Karni Sena attacks and vandalises the house of SP MP who commented on Rana Sanga; several policemen injured in stone peltingEnsuring Financial Stability: Understanding Nominees vs. Legal HeirsCricket Meets the Streets: LAKHY THE TIGER Kicks Off Indian T20 Season with Road Rally in KolkataKaivalyadhama Unveils a Centennial Commemorative Coffee Table Book in a Grand Event at MumbaiThe Rise of Mixed-Use Developments in the Chandigarh Tricity Area: A Game-Changer for Real EstateThe Yoddha Race Crowns India’s Fittest Man and Woman – Winners Take Home Rs. 25 LakhsGT vs PBKS Highlights: Punjab beat Gujarat by 11 runs, Sai Sudarshan and Jos Buttler’s hard work went wasteCG Naxalite Encounter: Soldiers killed Three Naxalite Including a top commander with a reward of 25 lakhs in Dantewada, CM Sai said – Naxalism will be eradicated by March 2026Chhattisgarh: High Court stays the recruitment process in Atal Bihari Bajpayee University, alleging ignorance of rules
Thu. Apr 3rd, 2025 5:41:38 AM

Axis Max Life’s Immersive 3D & Mixed Reality Out-of-Home Campaign Drives ‘Double Bharosa’ Message Across India

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought the concept of ‘Double Bharosa‘ to life, reinforcing the brand’s commitment to trust and protection in a way that captivated audiences.

Axis Max Lifes innovative OOH Campaign drives Double Bharosa across India

Building on the excitement of this innovation, Axis Max Life extended the campaign across 200+ sites in 20 cities, integrating cutting-edge technology with high-engagement activations. In Mumbai, the brand took over the streets with ten branded double-decker buses, ensuring strong visibility and recall. Additionally, Axis Max Life also introduced a mixed reality experience at over 45 locations including bus shelters and metro stations.

Timed with the cricket season and India’s recent ICC Champions Trophy win, this digital-first innovation allowed commuters to scan a QR code and take a virtual picture with brand ambassadors Rohit Sharma and Ritika Sajdeh, transforming brand engagement into a personalized and memorable experience.

The ‘Double Bharosa’ campaign was executed at scale, spanning print, television, digital, and on-ground activations, creating a multi-dimensional brand presence. Through this integrated campaign approach, Axis Max Life successfully deepened consumer engagement, making its message of trust and security more immersive, and impactful.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

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    • Kumar Bahukhandi

    Kumar has written mostly short stories and on human behavior that changed the day to day course of the people who engineered them. He says I am always myself... I just hate being someone else...It's so fake and unreal..."!!I have an everyday religion that works for me. Love yourself first, and everything else falls into line...... I am just a next door person A friend of friends, A Journalist ,who respects every person regardless of his/her stature (but yes, disregards cunning and selfish people).Learnt to get in touch with the silence within myself and knew that everything in life has a purpose. A very simple, Introvert person who believe in "Simple Living and High Thinking", trusts in Modesty. Very truthful to self basic instincts, work, hobbies and family. I Always Listen and Obey what my heart, my inner voice, my soul tells me. I prefer to be true to myself, even at the hazard of incurring the ridicule of others.

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