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Kauvery Hospital's 'Yetharkku Ini Nellaiye Yellai?' Campaign Promotes Tirunelveli as a Healthcare Destination

Kauvery Hospital organised a month-long multimedia campaign aimed at positioning Tirunelveli as a leading healthcare destination in South Tamil Nadu. The campaign, centred around the question, “Yetharkku Ini Nellaiye Yellai?” (“What is Tirunelveli a destination for now?”), received hundreds of responses from the public.

 

Kauvery Hospital, Tirunelveli

 

Participants who identified healthcare as one of Tirunelveli’s defining strengths were presented with laptops, smartphones, and smartwatches by Mr. Vairamuthu, Unit Head; Dr. Lakshmanan, Medical Administrator; and Dr. S. Kavu Devi, Consultant Neuroanaesthesia and Neurocritical Care, Kauvery Hospital, Tirunelveli.

 

Speaking on the occasion, Mr. Vairamuthu said, “Today, Tirunelveli has access to world-class healthcare services comparable to those available in major metropolitan cities. With the presence of advanced multispecialty hospitals and highly skilled medical professionals, people from Tirunelveli no longer need to travel to Chennai, Madurai, Trivandrum, or other major cities for advanced treatments. Through this campaign, we wanted to create greater awareness about the quality and range of healthcare services available locally.”

 

The event was held at the newly inaugurated building of Kauvery Hospital, Tirunelveli. Spread across 2 lakh sq. ft., the state-of-the-art facility is a 300-bed hospital offering comprehensive care across 25 medical specialties.

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  • Kumar Bahukhandi

    Kumar Bahukhandi is a journalist, educator and writer, and an Assistant Professor of Journalism and Mass Communication. He is the Founder and Editor of Channel24India and Editor of Prime Look – The International Research Journal and Prime Review. His writing explores human behaviour, relationships, emotions and the choices that shape everyday life. Through journalism, short stories and reflective essays, he brings together academic inquiry and a curiosity about people. Guided by the principle of “simple living and high thinking”, Kumar values authenticity, modesty and respect for every individual, regardless of status or background. He believes in remaining true to himself, listening to his inner voice and finding meaning in ordinary experiences.

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